A TVC, digital and social campaign to introduce Tele2 offers in Lithuania

My role: Concepting, Art Direction, storyboarding, iIlustration, Quality Control

Challenge:

Tele2 in Lithuania produces an ongoing advertising TV series, La Familia. The TV series follows chef Tony and his family's adventures, where they navigate owning a restaurant and a hotel. One of the key challenges is to ensure the TV show is consistent yet always engaging.
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Outcome and my role:

Several unique advertising TV shows' episodes, in which the family gets into various funny situations.

In this project, my role was to develop work from creative concepts to scenarios, storyboards and production, including various film and photo shoots.

 

Results:

An average of 454k views on YouTube, released in TVC and social across Lithuania.