Client: Garnier
Campaign: How do I hair food
Agency: Publicis London (London, UK)
Year: 2023
A paid social advocacy campaign across Youtube, Instagram Stories and Videos, Meta Moments and TikTok
My role: Concepting, Art Direction, Briefing designers and video editors, Quality Control
Challenge:
Using healthy food advocates, show an authentic approach through paid social channels to show how Garnier's hair masks can help with dry and dull hair.
Outcome and my role:
I was a part of this paid social campaign, from concepting to art direction in storyboards, briefing the design team and video editor and overseeing the rest of the project until the final result.
Results:
The campaign was delivered across paid social channels including YouTube, Instagram Stories and Videos, Meta Moments and TikTok.
The campaign was used across various formats with many different scenarios to fit around different platforms.
We have used two advocates, a healthy lifestyle and hair advocate and a nutritionist. To achieve authentic results, an emotive and natural TOV was used in messaging.