PR  / experiential in Tuscany, Italy

My role: concepting, assisted with Art Direction

Challenge:

Birra Moretti was looking for an innovative approach for their next event in Tuscany, where they wanted to celebrate the Italian culture distinctively. In a world where rushing is the norm, Birra Moretti wanted to ask people to slow down and enjoy life's simple pleasures, in an Italian way.

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Outcome and my role:

The campaign, initiated by Edelman, invites you to experience the Italian culture, values and way of life in an Italian villa, Villa Moretti in Tuscany. 

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In this group project, my role was to concept creative ideas and art direction for the event.

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Results:

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Featured in 

https://vergemagazine.co.uk/celebrate-living-life-the-italian-way-at-villa-moretti/
https://www.marketingweek.com/birra-moretti-brand-immersive-experiences/
https://www.thedrum.com/news/2022/07/06/why-birra-moretti-rented-tuscan-villa-encourage-its-customers-live-italian
https://www.dailymail.co.uk/femail/article-10787213/Luxury-Tuscan-villa-available-stay-FREE-comes-unlimited-beer.html
https://lovindublin.com/sponsored/watch-we-got-inside-the-sprawling-villa-moretti-estate-in-the-tuscany-hills