Client: Essity
Campaign: For everybody and every body
Agency: Publicis London (London, UK)
Year: 2023
An integrated campaign across Sweden: (D)OOH, print, digital, social and comms
My role: Concepting, Art Direction, Briefing designers and video editors, Quality Control
Challenge:
Essity wanted to increase awareness about their brand, which has hygiene and health brands such as Libresse (Bodyform in the UK), Leukoplast and others. Hygiene, health, and well-being look different for everybody, and Essity is driving positive change and providing services and solutions for every body in all stages of life. Essity's sustainable innovations from globally trusted hygiene and health brands are driven by the diverse needs of people across 150 countries.
Outcome and my role:
Essity's 'For everybody and every body' campaign celebrates every unique individual whose lives Essity touches at all stages of life. I was a part of this campaign, with the role of concepting / art direction, quality control, briefing designers and video editors as well as overseeing the project overall.
Results:
As the campaign was delivered across various channels in Sweden, from D(OOH), print, digital, social and comms, it has increased awareness about Essity.
OOH Campaign:
Art Direction and messaging:
Essity wanted to embrace diversity and inclusivity for its hygiene brands and products. Therefore, they included a diverse group of people, embracing and celebrating their differences.
The campaign was delivered across Sweden (home of Essity), in various media formats.
D(OOH):
D(OOH) were made across Sweden's major airports.
D(OOH):
OOH / Print:
The campaign was also delivered in print, across major public places in Sweden.
OOH / Print
It included a wide shot of a group of people as well as smaller groups.
