TVC across UK, Spain, Poland, Greece

My role: assisted with Art Direction

Challenge:

NESCAFÉ is set to affirm its position as the morning essential with the launch of its European campaign, "The day is ours for the making."

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Outcome and my role:

The campaign, developed by Publicis Conseil, underscores the unapologetic truth about mornings: they’re tough, groggy, and far from perfect—but the right start can set you up for a great day.

The 360 campaign kicks off with a 60s film which depicts the cinematic portrayal of the unvarnished truth about mornings. Opening with the sound of an alarm and groggy movements in dimly lit bedrooms, it mirrors the relatable difficulties of waking up: bedhead, yawns, and the futile effort to resist the start of the day soundtracked to grand classical music to underscore the epic struggle of morning routines.

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In this group project, my role was to assist with art direction for a TVC launch.

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Results:

“The day is ours for the making” will roll out across TV, social, and print in the UK, Spain, Poland, Greece, and more to come. The campaign is part of the NESCAFÉ creative platform, “Make Your World’”, which launched in February last year across Europe, and aims to be a statement of empowerment for coffee lovers, with every day being a new opportunity to inspire.